Have you spotted your colleagues on STV yet?
We are delighted to reveal that from now until 16 December, our business and our people will be shown to television viewers on STV!
Recently we welcomed a film crew onto the garage floor at Central to capture footage of behind-the-scenes, recording clips of colleagues from every part of the business, showcasing what we do 365 days a year in Edinburgh and the Lothians.
This footage has been compiled into a 30-second advertisement – ‘Every Lothian Bus’ – which will be shown on STV at key times, including prime-time slots such as STV News, The Chase, and Coronation Street.
‘Every Lothian Bus’ aims to promote our brand across Scotland as the principal transport operator in the capital, having served the communities of Edinburgh and the Lothians since 1919.
It’s not just about the bus service, however; it’s about our people. Lothian simply could not operate without those working on the frontlines or behind-the-scenes. ‘Every Lothian Bus’ is a celebration of our colleagues, and we hope you enjoy seeing our business represented on your TV screens.
We’ve pulled together a campaign webpage on the Lothian Buses website which customers will be signposted to where they can learn more about the different strands of the advertisement. Visit www.lothianbuses.com/every-bus for more.
Keep your eyes peeled on STV – let us know if you spot the ad!
#EveryLothianBus #TeamLothian
